Aesthetic, Fashion, Visual Storytelling
Serena’s first feature as director was “Women Run The Show”,
a documentary about social awareness against violence on women.
Through directing commercials for international markets, Serena has proven a keen sense to connect with those in front of the camera. Her sensitivity leads her to create beauty and emotion through her fresh and elegant imagery.
Ad agencies she has directed campaigns for, are Leo Burnett, DDB, Wunderman, McCann, Armando Testa and important brands like Samsung, Adidas, Benetton, Kia Motors, Fendi, Nordstrom Rack, to mention some.
Serena’s love for storytelling lead her to collaborate on a script with Academy-award director Lina Wertmuller.